EDITORIAL GUIDELINES :
Good News from Great Places
INFORMATION FOR PUBLIC RELATIONS PROFESSIONALS

The goal of this magazine is to share good news about great places—communities served by SkyWest, the nation’s largest regional airline. We strive to inform our more than 2.5 million passengers per edit cycle about unique lifestyle, business and recreational opportunities in destinations served by regional airports.

Therefore, we focus on places other magazines do not cover – smaller communities in more out-of-the-way locations. All our stories are upbeat and positive.

Note to PR Professionals: We love to get press releases via email, especially when they tell us about businesses and/or individuals achieving great things or offering unique services in towns and small cities served by regional air service. We are also interested in unique recreational or travel opportunities or honors or accolades awarded to resorts, businesses or individuals in our service area. The key here is a strong link to the communities where regional air service plays a major role. If that link does not exist, please do not submit.

Our magazines include several departments that are ideal placement for this type of news. Here’s a brief synopsis of their contents.(Click on the links below to see a sample pdf of the section)

NEW TO SKYWEST MAGAZINE : : :

Going Green(2mb PDF)

"Going Green" salutes people and businesses participating in innovative conservation solutions. We are especially interested in award-winning environmentally savvy design, eco-friendly travel and entities focusing on sustainable resources. We will be spotlighting these items within our SkyNews section until January 1, 2008. “Going Green” will then become a feature section including articles of up to 1,000 words plus photos.

Enterprise(884kb PDF)

"Enterprise" profiles entrepreneurs making economic strides in communities all along the SkyWest route map and especially salutes hard-working innovators pursuing their dreams in places where regional air service makes it possible to “live where you like.”

RECURRING IN SKYWEST MAGAZINE : : :

SkyNews(1.1mb PDF)

"SkyNews" deals with honors, awards, and unique achievements or recreational opportunities.

Beyond LAX(1.3mb PDF)

"Beyond LAX" includes items about the intriguing communities just a short flight from LAX — Carlsbad, San Luis Obispo, Santa Barbara, Santa Maria, Oxnard ... The list is long, check a route map on this website for complete information about California service.

Denver Departures(1.8mb PDF)

"Denver Departures" includes items and calendar events about interesting things to do in Colorado, with an emphasis on the areas around SkyWest destinations — Aspen, Denver, Colorado Springs, Grand Junction, Durango and Montrose/Telluride.

Oregon Adventures(1.3mb PDF)

"Oregon Adventures" includes items and calendar events about interesting things to do in Oregon, with an emphasis on the areas around SkyWest destinations — Portland, Redmond/Bend, Eugene and Medford.

ArtWatch(1.3mb PDF)

"ArtWatch" highlights the achievements of artists working, and living in our focus communities. It is often, but not always, linked to art used on the cover or images illustrating a feature story.

Travel; Spotlight(2.1mb PDF)

"Travel; Spotlights" are 500-700 word items touching upon a specific attraction/event or activity linked to a focus community where SkyWest regional service plays an important role.

The Last Word(452kb PDF)

"The Last Word" is an interview with a frequent flier living in a community dependent upon regional air service. This simple question-and-answer format shares insight into the advantages of living and working in the subject’s hometown, as well as travel tips.

Please note that we only run items accompanied by high-quality images — 300 dpi or better when enlarged to 4 by 5 inches. Do not send images however, until they are requested. At that point they should be sent to the photo editor, NOT colleen@gopubinc.com.

Every edition also includes a calendar of events. These brief items do not include images. To submit items for the calendar of events give us, the location, date, time, a brief description and contact information via email to: colleen@gopubinc.com

Note to Professional Writers: Each edition also includes between three and five feature stories about the places SkyWest Airlines serves. These are almost always assigned to a staff member. When we use freelancers they are usually people who live and work in the places we are covering. We like the writers to possess an in-depth knowledge of and emotional attachment to the places they call home.

Please also note that we do not entertain freelance submissions or ideas. Our edit calendar is set far in advance and is rarely modified.

Remember email is the best way to communicate with our editor: colleen@gopubinc.com.